Business
- Defining or re-defining existing attractions within their target market and developing strategy for growth or change
- Strategies to fully develop attractions to maximise visitor numbers from within the target market and adjacent markets if desirable
- Detailed reviews of restaurants, cafes and food retailing operations with particular focus on gross and net profit margins, staffing and wastage
- Developing a retail offering to grow the business and maximise profits
Marketing
- Marketing strategy and detailed planning with seasonal implementation schedules.
- Defining the offering and maximising potential against known visitor profiles
- Developing strategies to maximise visit time and spend per head
- Reviewing and setting strategies for visitor retention both with repeat visits and using new media
- Managing promotion and website words
Finance
- Maximising return on capital by reviewing in detail the cost base with emphasis on staff costs, seasonal staffing levels and % margin on sales
- Developing performance and cost centres with supporting accounting and reporting systems
